The Facebook Ad: Process and Effectiveness for Artists and Photographers

"Firefly Vortex" (c) Rebecca LaChance, Thurmont, MD, 2015.  I hope it is more visually pleasing to see an abstract photo of fireflies in my neighbors' back yard than to see a photo of me banging my head on the desk!  I definitely felt lost in the vortex of constructing a Facebook Ad.

"Firefly Vortex" (c) Rebecca LaChance, Thurmont, MD, 2015.  I hope it is more visually pleasing to see an abstract photo of fireflies in my neighbors' back yard than to see a photo of me banging my head on the desk!  I definitely felt lost in the vortex of constructing a Facebook Ad.

Last week's post shared my emotional turmoil surrounding the success of my Facebook Ad. 

I talked about "the Upper LImit" problem that many of us experience. And I promised to share the process and effectiveness of the Facebook Ad in this week's post.

The first time was a b....ear

"Oh, it only takes 10 minutes to set up a Facebook ad. Easy-Peasy!"  Of course, that statement came from a woman who reigns as the Facebook Ad Queen.

I had printed step-by-step instructions in hand. Hey, how hard could this be?

Five hours and fifty minutes more...that's how hard.

What was the problem?  Well, there is always just "a little something" that is "just a little" different.  And trying to find information about that "little something" is TIME CONSUMING

We will now bow our heads and give thanks for my mentoring group colleagues and those Facebook Communities who know how to cut to the chase.

The most difficult, time consuming, incredibly frustrating part?  Trying to get my ad photo accepted by the Facebook "magic box".  The "magic box" kept informing me the photo was too small to be seen - even though it matched the Facebook pixel requirement.

What it should have been telling me was my script took up too much room in the ad! Instead of being told clearly what the problem was, I used valuable time resizing and resizing and resizing the photo.  If I had known I had too much script (more than 20% of ad size) I could have fixed that in two heartbeats - not hours!

My hint to you

Develop your photo ad FIRST; run it through Facebook's Grid Tool. THEN, start the rest of the  ad process.

And please know, there are at least 4 other steps to develop your lead page BEFORE you even get to the Facebook ad!

"Flare on the hummingbird feeder" (c) Rebecca LaChance, Thurmont, MD. 2015.  What happens if you use the sun flare off the glass of the feeder as your metering point?  This!  I love experimenting. Another case of "start where you are and use what you have." Don't be afraid to experiment!  The results of this experiment will help me compose a great photo the next time I'm in full sunlight with sun flares!

"Flare on the hummingbird feeder" (c) Rebecca LaChance, Thurmont, MD. 2015.  What happens if you use the sun flare off the glass of the feeder as your metering point?  This!  I love experimenting. Another case of "start where you are and use what you have." Don't be afraid to experiment!  The results of this experiment will help me compose a great photo the next time I'm in full sunlight with sun flares!

Effectiveness

Yes, yes, yes, yes, yes!

The result?

A doubling of my email list (Hi Folks! Welcome!) and a fifty percent increase in the number of people engaged with my facebook business page.  And these are the goals of any person with an online business.

Based on my experience, I recommend running a Facebook ad over the weekend.  My ad has run over two weekends and in each weekend the number of respondents has been the most active. 

Seems kind of obvious when you think about it...people probably spend more time on Facebook during the weekend.

I definitely feel Facebook ads are an effective way for any artist/photographer to gain new followers and participants.  Is it just as effective for selling art and photography?  Well, of course you know I will be testing this and reporting back to you.

My offer to you

I am putting my experiences, suggestions and results of using Facebook Ads into a downloadable PDF. I would like to have other artists/photographers try it out and give me feedback. Is it helpful? Does it need more clarity?

Maybe I can prevent anyone else from wasting time and becoming super frustrated!

I'll trade you feedback and a testimonial for the free PDF. Drop me an email if you are willing to provide both.

Coming this summer

Is Frederick, MD accessible to you?  Well, guess what - we are doing a photo walkabout later this summer. Come on over!

And by popular request it will NOT be at 4:30 in the morning.  (I'm laughing out loud here.)  No, I will not ask other folks to endure early morning hours as this insomniac does.

If you want to show that DSLR who is boss, or if you want to find your "special look", this walk is for you. We'll start with a short get together, hit the town with our maps (no getting lost), and then come back together to see what we accomplished.

Munchies may be involved...

More information to come.  Watch for it!

And... another week rolls to a close and a new month approaches. (How the heck did July get here?)

Have you had any experiences with Facebook Ads?  Tell us about your experience in the comments section below.  And please share this post in your social media.

Expect the best. Anything else is an adventure.

Rebecca